Hulu jumps into original programming with Spurlock

LOS ANGELES (AP)--Hulu, the online video service that runs primarily shows again the major broadcasters, is in original programming undertaking.In the first of several projects, the company joined with Morgan spurlock, the documentary filmmaker who criticized McDonald and rapid restoration of the ways of life to me "" Super size."" They create the "A day in the life" - episodes of six half-hour where filmmakers follow around famous people such as billionaire Richard branson.Hulu first foray into actual production follows a decision in March by another service of online video, Netflix, to buy the rights of "House of cards." Netflix Inc. has ordered 26 episodes an hour and plans to start showing them the end of next year.Since its inception in 2008, Hulu has shown mainly repeats of TV programmes provided by ABC, Fox and NBC, broadcasters owned by parent company of media from Hulu - The Walt Disney Co., News Corp. and Comcast Corp. Providence equity partners is also a minority owner. The current owners have developed Hulu for sale.Andy Forssell, Vice President of content acquisition, Hulu said that Hulu is not transformed into a competitor of his parents has the network. Shows will have a smaller budget and will be adapted to the public online Hulu, he said. "In most cases, it will be something that came from the traditional network or Studio, but... for any reason partner is not be made,"Forssell said." "We can be the author of the difference and make.".Forssell distinguished Hulu of Netflix strategy. He said "House of cards" would have been done anyway and would probably have found a home on TV even if Netflix had not purchased. In contrast, Hulu is seeking things which do not compete with traditional video distributors.The financial terms of the agreement of Spurlock were not disclosed.Forssell has refused to comment on whether the decision of Hulu to move forward in the original programming was related to why he is now on sale, but he said that the debate on the manufacture of its own shows began a year ago.It is only last month that Hulu had begun a process to sell himself after an offer to purchase unsolicited from an undisclosed bidder has prompted its Board of Directors to consider requesting other offers. Since then, companies including Google Inc., Apple and Yahoo Inc. have had discussions with Hulu.Hulu has become one of the largest providers of TV and movies on the Internet through its free website and via a subscription of $8 per month plan that gives users a deep library of episodes of back. The free site is available on computers. The subscription plan allows for viewing on a wide range of devices connected to the Internet such as televisions, game consoles and mobile phones.In February, CEO Jason kilar said Hulu will have 1 million customers paying at the end of the year and generate some 500 million of $ revenues, place of 263 million in 2010. He said that the company is profitable.