Wal-Mart is committed to sharing data with Nielsen

NEW YORK (AP)--More large retailer in the world, Wal-Mart Stores Inc., agreed to resume the sharing of the consumption data with a major research firm, a move that could help other retailers, and manufacturers, better understand how Americans shop and could influence what appears on the shelves of stores.Most chains of food, medicines, discounts and convenience U.S. provide Nielsen Holdings N.V. with sales data, but Wal-Mart is considered the only bellwether greater spending because it represents about 10% of all retail sector dollars devoted to the visit of buyers of U.S.About 100 million that Wal-Mart stores in the United States every week consumers. The company generated net revenues of $ 419 billion worldwide in its last fiscal year.The agreement announced Thursday with Nielsen completes a breach of the last ten years of their relationship.Retailers and consumer products manufacturers use Nielsen data to all sorts of decisions, to determine what cereal flavour operating way of market and price a product. Economists, Wall Street analysts, and others also use the data.Under the agreement, Nielsen will get Wal-Mart and Sam Club stores data and provide Wal-Mart of training and information on trends in consumption, business, said in a joint press release. "Nielsen is convinced that retailers and manufacturers of consumer goods benefit greatly of more accurate information on what consumers buy," John Lewis, President and division of consumers in America in the North of the CEO of Nielsen, said in the statement. "In the coming months, of the Declaration, Nielsen plans to integrate information from Wal-Mart all its databases and its forecast on the behaviour of global consumption. Jennifer Frighetto, a spokesman for Nielsen, said that it is not clear whether far back historical data will go.Nielsen officials said that when the market research giant was step receive information directly from Wal-Mart, Wal-Mart buyers interviews used to decrypt spending patterns. But find access to what happens to the cash register provides a deeper and more precise overview.Brian Sozzi, an analyst with Wall Street strategies retail, welcomed the news that the best data will be available on the recovery of uneven consumption. The data will help the stores to understand the reactions of buyers to the growing wave of rising prices on a variety of products, he said.The agreement comes as Wal-Mart faced eight straight quarters of declines in the key revenue measure - sales in stores open at least a year - in its namesake U.S. stores. Analysts have said that cuts result in part of the errors it price and merchandising.Also, sales have failed because the main customers of Wal-Mart stores are continuing to limit their spending and move to rivals online or dollar stores, which offer the convenience and good deals.In February, Wal-Mart has formed a new team of overviews of global consumption by Cindy Davis, who has been Executive Vice President of membership and marketing in the company of Sam Club warehouse chain, where sales have been strong the last five quarters. "We intend to share our points of sale of information and to help us to identify opportunities for growth of category earlier and work with our partners of manufacturer to develop more impactful... .programs in the future, "Davis said in a statement.Tara Raddohl, a spokesman for Wal-Mart, said ceased retail sales data sharing and began to relying on its own database ten years ago about to ensure "no third party could view performance of Wal - Mart in the U.S. without his consent."